5 Things to look for in a Potential SEO agency

By admin
May 28th, 2013

SEO is crucial to a website’s success, but it can be very complicated. It’s best to hire a professional SEO agency. A good agency, will help your website succeed and increase your company’s profits. When searching for a reputable SEO agency, there are many things to look for.

A Company That Will Meet Your Needs

Before you look for an agency, you should first figure out what you want from them. This will help you choose a company that has the services you need. Converting traffic into consumers, strengthening your online presence, developing your brand, and the amount of risk you are willing to take are all things you need to consider in order to choose an agency that will fulfil these needs.


What you need to look for in an SEO agency is a strong, positive reputation. The company shouldn’t be brand new, either. You need to find an agency that has been in business for several years. Being well-respected is important as well. A good SEO agency shouldn’t be notorious.


When searching for an SEO agency, you should ask friends, family, and business associates if they have any recommendations. Another thing every reputable SEO company should have is references. Getting honest references from an agency can be tricky because they’ll be inclined to provide you with nothing but references that will say positive things about their agency.

Try to ask the agency what companies they have worked for and what clients they have had recently. When you have the names and contact information of these people, you can call them up and ask important questions. Ask the references if the SEO agency did a satisfactory job, if they used proper SEO practices instead of underhanded ones, and if the agency charged them hidden fees. If every reference gives a mostly positive review, then this is a good sign.

Fast Complaint Resolution

Another thing to look for in a good SEO agency is their ability to resolve complaints in a timely and proper manner. If the agency leaves several complaints unaddressed, then you shouldn’t hire them. Furthermore, if they have a large amount of complaints, or if they take a very long time to resolve complaints, then the agency should be avoided.

Legal Practices

Another thing to look for when finding an SEO agency is whether they employ proper and legal SEO strategies. This is crucial to the success of your business and to keep you safe. Agencies that do illegal SEO strategies such as stealing content from another site or deceiving search engines are not to be trusted and shouldn’t be hired. By only hiring a reputable SEO agency, you will be protecting your company.

In order to help your website and business succeed, you must find a reputable and reliable SEO company. By knowing what to look for, you’ll be able to find the best possible company.

About the Author

Amanda Stevens wrote this post on behalf of Search Factory – a digital marketing agency from Brisbane, Australia.

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